Ken Research - Brazil Automotive Aftermarket Research Report

Growth in Economy to Boost the Brazilian Automotive Aftermarket in Future: Ken
Research
The report titled “Automotive Aftermarket in Brazil”, provides a comprehensive analysis of
Brazil’s automotive aftermarket, growth of the sector, major products, hierarchy, new trends,
developments, technology and future of Brazil’s automotive aftermarket.
Industry Overview: Brazil is the ninth-largest vehicle market in the world, with sales over 2
million in the recent years. The country’s political and economic crisis has affected the
aftermarket market. Original equipment manufacturers (OEMs) and the automotive
replacement market are the main markets in Brazil’s automotive industry chain. Brazilian
automobile industry is responsible for the growth of the country’s economy since the
beginning of the 20th century. The encouragement from manufacturers to establish the
automobile industry has led to the development in production and subsequent
commercialization of automobile aftermarket boosting the national economy. Originally the
automotive aftermarket was to meet the needs of the automakers in terms of both production
and after-sales demands. The increase in car sales in the recent years has led to a natural
increase in demand for replacement parts, driving the growth in the automotive aftermarket
sector. Brazilian aftermarket sector has witnessed decline comparing to other sectors of the
automotive industry. The aftermarket is responsible for the resilience demonstrated by the
sector during the recent period of economic recession that was experienced by the country.
Brazilian Aftermarket Growth, Products and Structure: Brazil’s aftermarket need to
upgrade itself with the ongoing trends compared to the aftermarkets elsewhere in the world. It
starts from how the aftermarket is structured, how companies treat customers, what products
are made and carried. If Brazilian aftermarket is upgraded to the 21 st century then the country
will witness a drastic growth by the year 2020. The aftermarket is comprised of manufacture