Business Foundation
Disciplines
Managerial Economics explores the nature and determinants
(including market forces) of decisions on profit-maximizing
production and pricing.
Marketing Finance
Marketing Management introduces the market-driven company
and customer-focused organization, and presents current theories
and practices of marketing management. Corporate Finance & Investments explores the strategic decisions
that an organization makes in its capital spending. The risk element
in financial decision making and the financial instruments that
have evolved to reallocate risk are discussed.
Strategic Marketing Decisions uses a computer simulation to give
students the experience of running a business, making marketing
decisions and gaining support for their recommendations.
The Macroeconomic Environment inspects the economic
mechanisms and trends as well as the cultural, social and political
environments that shape economies, with emphasis on countries
of the Middle East.
Marketing Strategy for New Products focuses on developing,
refining, and executing the organization’s story in the marketplace.
An Analytical Approach to Uncertainty introduces elementary
probability theory as a tool for modeling uncertainty in business,
with illustrations from decision theory and statistics.
Product Management for Technology Companies equips
students with the frameworks, tools and direct experience to
become effective technology product managers (whether as
entrepreneurs or intrapreneurs).
Statistical Decision Analysis explores the use of sample data
for purposes of estimating, predicting, forecasting and decision
making.
Managers and the Legal Environment studies the legal
environment in which international business organizations operate.
Operations, Technology
Management and Innovation
Operations Management examines some of the basic principles
of managing the production of goods or services, and studies
some useful tools. The course emphasizes tools and principles
that are equally useful in the service and manufacturing sectors.
Strategic Financial Management examines important concepts
and principles of financial management, using both a review of
theory and cases. The course emphasizes valuation skills as a
means to bring together cost of capital, financing and operating
issues faced by the firm.
Operations Strategy concerns executive-level operations decisions,
providing you with a framework to formulate an operations strategy
and analyze, value, and optimize the key decisions involved.
Intellectual Capital Management focuses on the use of ideas
and knowledge as explicit forms of competitive advantage in
the information economy, namely, intellectual property. This
course surveys the forms of intellectual property and links the
effective procurement and deployment of intellectual property
with successful business strategies.
International Finance
offered by Kellogg in Miami
Contemporary Issues about Chinese Financial Markets
and Institutions
offered by Kellogg-Guanghua
Venture Capital: The Business of Innovation introduces the
venture capital (VC) industry, presenting and discussing the players
of the industry and their respective roles. Participants experience
the life cycle of investment decision making and learn the VC
game plan and best practices of the industry.
Value Investing
offered by Kellogg-HKUST
Mergers and Acquisitions Strategy
offered by Kellogg-Schulich
The Management of Digital Assets: Opportunities, Risks and
Unknowns empowers students to manage the leveraging of IT
business assets in an informed and disciplined fashion.
Entrepreneurial Finance
offered by Kellogg-WHU
Luxury Brand Management
offered by Kellogg-WHU
Strategic Brand Management
offered by Kellogg in Miami
Understanding Consumer Psychology
offered by Kellogg-HKUST
World Economy
offered by Kellogg in Miami The New Era of Marketing in China
offered by Kellogg-Guanghua
Biases, Forecasts and Deep Uncertainty
offered by Kellogg in Miami Strategy Beyond Markets
offered by Kellogg Miami
The Analytics Edge
offered by Kellogg-WHU Designing Brand Experiences
offered by Kellogg-Schulich
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Investment Banks, Hedge Funds & Private Equity
offered by Kellogg in Miami
Entrepreneurial Finance
offered by Kellogg-WHU
Business Tax Strategy
offered by Kellogg-WHU
Human and Machine Intelligence
offered by Kellogg in Evanston
Strategies for Growth
offered by Kellogg in Miami
Designing, Building and Communicating Compelling
New Ventures
offered by Kellogg in Evanston
FinTech Strategy: Innovations in Financial Services
offered by Kellogg in Evanston
Launching and Leading Startups
offered by Kellogg in Evanston
Strategies for Growth
offered by Kellogg in Miami
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