Business Foundation
Disciplines
Marketing Finance
Marketing Management introduces the market-driven
company and customer-focused organization, and presents
current theories and practices of marketing management.
It examines the topics of new product development,
marketing resource allocation and competitive strategy. Corporate Finance & Investments explores the strategic
decisions that an organization makes in its capital spending.
The risk element in financial decision making and the
financial instruments that have evolved to reallocate risk
in the economy are discussed.
Strategic Marketing Decisions uses a computer
simulation to give students the experience of running a
business, making marketing decisions and gaining support
for their recommendations. International Economics and Finance studies the
determination of exchange rates and interest rates and
examines the nature and management of foreign exchange
risks.
An Analytical Approach to Uncertainty introduces
elementary probability theory as a tool for modeling
uncertainty in business, with illustrations from decision
theory and statistics. Marketing Strategy for New Products focuses on
developing, refining, and executing the organization’s
story in the marketplace. Statistical Decision Analysis explores the use of sample
data for purposes of estimating, predicting, forecasting
and decision making. Product Management for Technology Companies
equips students with the frameworks, tools and direct
experience to become effective technology product
managers (whether as entrepreneurs or intrapreneurs). Strategic Financial Management examines important
concepts and principles of financial management, using
both a review of theory and cases. The course emphasizes
valuation skills as a means to bring together cost of capital,
financing, and operating issues faced by the firm.
Managerial Economics explores the nature and
determinants (including market forces) of decisions on
profit-maximizing production and pricing.
The Macroeconomic Environment inspects the economic
mechanisms and trends as well as the cultural, social
and political environments that shape economies, with
emphasis on countries of the Middle East.
Managers and the Legal Environment studies the legal
environment in which international business organizations
operate.
World Economy
offered by Kellogg Miami
Decision Modeling and Optimization in Excel
offered by Kellogg Miami
International Finance
offered by Kellogg Miami
B2B Marketing
offered by Kellogg Miami Contemporary Issues about Chinese Financial
Markets and Institutions
offered by Kellogg-Gianghua
Strategic Brand Management
offered by Kellogg Miami
Biases, Forecasts and Deep Uncertainty
offered by Kellogg Miami
Marketing Research
offered by Kellogg Miami
Business Environment in Europe
offered by Kellogg-WHU
Consumer-Led Growth
offered by Kellogg Evanston
The Analytics Edge
offered by Kellogg-WHU
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Operations Management examines some of the basic
principles of managing the production of goods or services,
and studies some useful tools. The course emphasizes
tools and principles that are equally useful in the service
and manufacturing sectors.
Operations Strategy concerns executive-level oper ations
decisions, providing you with a framework to formulate
an operations strategy and analyze, value, and optimize
the key decisions involved.
Intellectual Capital Management focuses on the use
of ideas and knowledge as explicit forms of competitive
advantage in the information economy, namely, intellectual
property. This course surveys the forms of intellectual
property and links the effective procurement and deployment
of intellectual property with successful business strategies.
Global Corporate Restructuring
offered by Kellogg Miami
Luxury Brand Management
offered by Kellogg-WHU
Advertising Strategy
offered by Kellogg Miami
Operations and Technology
Management
Venture Capital: the Business of Innovation introduces
the venture capital (VC) industry, presenting and discussing
the players of the industry and their respective roles.
Participants experience the life cycle of investment decision
making and learn the VC game plan and best practices
of the industry.
The Management of Digital Assets: Opportunities,
Risks and Unknowns empowers students to manage
the leveraging of IT business assets in an informed and
disciplined fashion.
Value Investing
offered by Kellogg-HKUST
Mergers and Acquisitions
offered by Kellogg Evanston
Digital Strategy: Individual and Organizational
Transformation for a Digital Age
offered by Kellogg-Schulich.
Entrepreneurial Finance and Venture Capital
offered by Kellogg Miami
Investment Banks, Hedge Funds & Private Equity
offered by Kellogg Miami
Understanding Consumers
offered by Kellogg-HKUST Entrepreneurial Finance
offered by Kellogg-WHU
The New Era of Marketing in China
offered by Kellogg-Gianghua Business Tax Strategy
offered by Kellogg-WHU
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