KEHE_GoodnessReport_2023 | Page 35

We will continue planting and growing goodness in FY24 and beyond . We ’ re just getting started !
The Consumer
Consumer trends are driving change . More consumers are looking for value , demanding transparency , and focusing on health and wellness .
Deb says , “ The consumer is dramatically changing . Generationally , 25 % of the working population are baby boomers , 33 % are Gen Xers , and 35 % are millennials . This diversity means that businesses need to be more adaptable and responsive to the needs of different consumer groups .”

We will continue planting and growing goodness in FY24 and beyond . We ’ re just getting started !

Partnerships
This is the time to set ourselves apart from other distributors — we are in a phenomenal space to bring new and different creative solutions to the market .
Deb has challenged KeHE to be a superior service provider and to partner for success . “ It ’ s being that innovative engine to bring products to market for our customers . As a supplier , we want to be their partner of choice because KeHE does it better .”
35 KEHE GOODNESS REPORT 2022-2023