KEHE_GoodnessReport_2023 | Page 22

Retailer Updates and Programs

KeHE Convenience ™ and Alternative Channel Expansion
KeHE has added a number of small format retail customers this year as active , health-minded consumers seek better-for-you options on the go . This includes drug stores , coffee shops , food delivery services , airport kiosks , and bookstores , in addition to more traditional convenience stores . A few of KeHE ’ s newest partners include Foxtrot , Follett , and Kum & Go , a large family-owned convenience retail chain in the Midwest . These retailers want to provide innovative , healthier products to attract new customers and grow their businesses .
“ We are thrilled to be selected by Kum & Go as their primary distributor for natural & organic , specialty and fresh products .” — Marc Rosenthal , Executive Director of Business Development .
Coming Soon – KeHE Fresh Marketplace ™
Relationships between retailers and customers have become more transactional as online shopping continues to grow . “ Click & Buy ” may be convenient for consumers , but these options challenge retailers to connect with their customers on a more personal level . Fresh products and experiences provide a significant opportunity for retailers to drive store visits and deepen customer relationships . KeHE understands how essential the perimeter of a store is to our customers , and that Fresh isn ’ t just a program ; it ’ s an experience that touches all senses . Fresh is an opportunity for our customers to showcase their very best .
KeHE loves the challenge . We are commited to finding unique product offerings and bringing them to others . Our dedicated team of 15 category experts are focused daily on sourcing best-in-class fresh products and sharing those tastes , smells , and stories with our retailers . Every day , we strive to make the trip to the store worth the effort .