KeHE Goodness Report_Final | Page 30

Culture People Purpose Planet Performance

VIRTUAL SHOW digital transformation

KeHE ’ s first-ever virtual show , Holidays of Hope in summer 2020 , welcomed over 5,000 attendees and nearly 600 exhibiting suppliers on KeHE ’ s proprietary digital platform . The largest and most successful KeHE show to date brought innovative new products and consumer favorites to retailers in the comfort of their own homes .

KeHE ’ s innovation gurus kicked off the show by unveiling the show ’ s 16 On Trend ® Award winners . The team evaluated hundreds of submissions to select the top items based on taste , innovation , salability , ingredients , and purpose .

“ By staying ahead of trends utilizing data and insights , we can predict what will move on shelves tomorrow . We accelerate growth through our emerging brands program , KeHE elevate™ , by nurturing leading edge brands and maximizing their marketplace potential .”

– Katie Paul , SVP , Category Management Merchandising Leadership

$ 196K

Shows for Good

During the 2021 Holidays of Hope , donations from our suppliers generated $ 196k that benefited KeHE Cares partners Ark Chicago , Hungers End Florida , MetroCaring Denver , Sunshine Chicago , and City Young Life Chicago .

Best of Show

KeHE was awarded Best Show Brand Design & Signage from the International Association of Exhibitions and Events Art of the Show Competition

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