KeHE Goodness Report_Final | Page 21

Our CAREtrade ® program bridges the gap between KeHE and KeHE Cares ® and is the next evolution in serving . We are working shoulder to shoulder with like-minded suppliers and retailers to promote brands that advance a higher purpose . Each partner has a unique business approach that combines commercial success with making the world a better place .

Culture People Purpose Planet Performance

WORKING

SIDE-BY-SIDE with those who share our purpose

Our CAREtrade ® program bridges the gap between KeHE and KeHE Cares ® and is the next evolution in serving . We are working shoulder to shoulder with like-minded suppliers and retailers to promote brands that advance a higher purpose . Each partner has a unique business approach that combines commercial success with making the world a better place .

Community Grown Hot Sauce

One example is Small Axe Peppers . They partner with urban community gardens to help them grow peppers and then buys them back to make them into hot sauce — creating a sustainable source of revenue for neighborhoods in need . Small Axe has also joined KeHE Cares ® partners YMEN ( Young Men ’ s Educational Network ) in Chicago and New Vision Community Church in Laredo .

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Meet KeHE ’ s 2021 CAREtrade ® Partners : 25 % 15 the

sales increase for FY20 CAREtrade graduated brands partners have graduated from program

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