Keen Fashion July 2013 | Page 13

Question : I am heading to LA . I have an impression the style in Los Angeles is laid back and sometimes a bit cheesy . I want to look LA ’ ish , but keep some class , also , feel comfortable . Please suggest something !
Answer : In general , West Coast style favors a relaxed and natural look over looking obsessively pulled-together . However , the colours remain very girly and soft . If you want to stand out at the same time maintaining LA style , play around with more deep colours . Strike with Keen Fashion ’ s burgundy ruffle dress , accessorize with Keen Fashion ’ s shoulder bag in the same but toned-down colour and wear some wood wedges , like Keen Fashion ’ s ones in dark brown . Enjoy the LA heat !
Question : I am flying to LA to a supper trendy party my company ’ s headquarters are organizing . The theme is white . I want to hit the right note and opt for everything : LA inspired style , not too sexy ( as I will party with my colleagues ) and comfortable . I really need some inspiration here !
Answer : Wear a dip hem dress . The reason behind this is that you will achieve the right length for a business party – both from the front and the back , but at the same time look Californian dreamy and stylish . Try on a few dresses and keep the one that makes you feel the most comfortable . Go through Keen Fashion ’ s selection of white hem dresses from the current summer collection . All dresses are perfect , both in length and the styling for this type of party .