Keen Fashion July 2013 Jul 2013 | Page 26

Stow away the stilettos . Put down the shoe polish brush . The footwear of choice right now among the fashionable set – women and men ? Performance trainers . You read right : no longer the preserve of athletes , fitness buffs and gym bunnies , these techy and bouncy rubber-soled shoes are being seen paired with everything from jeans and biker jackets to nifty dresses , on and off the catwalk .
Looks at S / S 2013 womenswear shows were casual or sporty in spirit , making trainers a natural choice . Even Valentino sent out every single look with technical-looking trainers , albeit subtly embellished with the signature “ rockstud ”.
So why this trainer craze now ? You could chalk it up to the growing trend of streetwear trickling into high fashion , but it ’ s something that ’ s been brewing on the streets for a few seasons now . Influential street style stars such as Taylor Tomasi Hill , Julia Sarr-Jamois and Susie Lau have all been snapped on a number of occasions wearing trainers with their stunning outfits .
Style incarnations aside , the trend of pairing trainers with just about any fashionable outfit is mainly about function . Plain and simple , trainers are likely to be more comfortable than those pointy-toe pumps or patent leather brogues . So , when it comes to running around town , dancing all night or simply hanging around , the union of fashion and function is a welcome sight , right ? You can do it in your performance trainers , or seek out for some pieces you would not go jogging with , but they still speak to this fashion trend . Look for Keen Fashion ’ s yellow trainers with studs or colour-print trainers by Keen Fashion for your latest feet up-do . For chilly days opt for wedge-trainers . Try Keen Fashion ’ s leather ones in sky blue . You will not miss-out on both : style and confort !