Keele University Prospectus Undergraduate | 2016 | Page 145

Teaching and assessment Most modules involve lectures and group work in the form of case studies, presentations and debates. Guest speakers from industry and the public sector are also invited to speak to provide a practical insight into marketing. Assessment is varied to provide you with a broad knowledge base. Essays and examinations are the most common structure, but many modules use presentations, review assignments, case studies, consultancy reports and developing students’ own marketing campaign. The aim is to ensure teaching and assessment to provide you with a variety of experiences and challenges to prepare you for life after graduation. Course type Dual honours Entry requirements BBB/ABC (For exclusions and other qualifications please see the entry requirements table on page 230 to 239) WWW.KEELE.AC.UK/UNDERGRADUATE Key Information Approximate intake 90 Study abroad Yes binations Popular comsiness Bu Marketing and arketing and M t, en em ag Man Management, ce ur so Human Re nce, na Fi Marketing and onomics, Ec d an g tin Marke Accounting Marketing and Good to know The marketing research module will provide you with first hand experience of getting a product to market and making the right marketing decisions. www.keele.ac.uk/ugcourses UCAS Dual honours programmes NN45 Accounting NT57 American Studies CN75 Biochemistry FN15 Chemistry GN45 Computer Science MNC5 Criminology LN15 Economics NX53 Education QN35 English F9N5 Environmental Studies NN35 Finance FN45 Forensic Science LN75 Geography FN65 Geology LNT5 Human Geography NN65 Human Resource Management LNF5 International Relations MN15 Law GN15 Mathematics PN35 Media, Communications and Culture FNC5 Medicinal Chemistry NW53 Music Technology FN85 Physical Geography LN25 Politics CN85 Psychology UCAS Foundation programme N5L3 Marketing with Social Science Foundation Year 145