Keele University Prospectus Undergraduate | 2016 | Page 145

Teaching and assessment

Most modules involve lectures and group work in the form of case
studies, presentations and debates. Guest speakers from industry
and the public sector are also invited to speak to provide a practical
insight into marketing.
Assessment is varied to provide you with a broad knowledge base.
Essays and examinations are the most common structure, but
many modules use presentations, review assignments, case studies,
consultancy reports and developing students’ own marketing
campaign. The aim is to ensure teaching and assessment to provide
you with a variety of experiences and challenges to prepare you for
life after graduation.

Course type
Dual honours

Entry
requirements
BBB/ABC

(For exclusions and other
qualifications please see
the entry requirements
table on page 230 to 239)

WWW.KEELE.AC.UK/UNDERGRADUATE

Key Information

Approximate
intake
90

Study abroad
Yes

binations
Popular comsiness
Bu
Marketing and
arketing and
M
t,
en
em
ag
Man
Management,
ce
ur
so
Human Re
nce,
na
Fi
Marketing and
onomics,
Ec
d
an
g
tin
Marke
Accounting
Marketing and

Good to know
The marketing research module will provide you
with first hand experience of getting a product to
market and making the right marketing decisions.

www.keele.ac.uk/ugcourses

UCAS Dual honours programmes
NN45 Accounting
NT57 American Studies
CN75 Biochemistry
FN15 Chemistry
GN45 Computer Science
MNC5 Criminology
LN15 Economics
NX53 Education
QN35 English
F9N5 Environmental Studies
NN35 Finance
FN45 Forensic Science
LN75 Geography
FN65 Geology
LNT5 Human Geography
NN65 Human Resource Management
LNF5 International Relations
MN15 Law
GN15 Mathematics
PN35 Media, Communications
and Culture
FNC5 Medicinal Chemistry
NW53 Music Technology
FN85 Physical Geography
LN25 Politics
CN85 Psychology
UCAS Foundation programme
N5L3 Marketing with Social Science
Foundation Year

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