Keele Undergraduate Prospectus 2021 2021 | Page 157

Film, Media, Music and Music Technology | 157
BUSINESS MANAGEMENT AND MEDIA
BA (Hons)
Why study this course?
You will acquire a solid understanding of how business enterprises work in tandem with
popular media and culture. You will develop a range of theoretical, practical and creative
skills by learning how organisations operate and achieve success, and by building your
understanding of communication techniques and global information flows.
The Business Management and Media programme at Keele combines learning
about the practicalities of business management with critical insights into the
power of media. By looking closely at phenomena such as advertising and
social networking, you will learn how these can influence individuals and
societies. You will pay particular attention to how media, communications
and creative practice works in the context of management, looking at how
businesses operate in terms of marketing, finance and human resource
management, as well as how they interface with social, cultural and political
contexts. In particular, you will understand how businesses communicate
with their audiences, and how they interact with, and even help to create,
aspects of culture through branding, strategy and information management.
This course can be combined with a placement year, the opportunity to
study abroad and the chance to acquire and develop skills in international
languages.
What will this mean for my future?
As a graduate of this programme, you should become a creative and critical
thinker, a competent practitioner of media with the skills needed to manage
production processes. You will be able to reflect on your skills within a
broader business context and possess an understanding of the practicalities
of accounting, human resources, marketing and management.
UCAS Code - PN31
Foundation Year
Yes
Indicative Entry
Requirements
Combined Honours
A level: ABC-CCC
BTEC: DDM-MMM
Indicative Modules
First Year
• Digital Video
• The Photographic Message
• Management in Context (I and II)
• Media, Culture and Power
Second Year
• Creating Awareness Campaigns
• Organisational Behaviour
• Operations and Quality Management
• Business Ethics
Third Year
• Business Strategy
• Work Placement in Media
• Sustained Media Practice (Media
Project)
• Management of Diversity
Course Duration
3 years or 4 years
with an international
or placement year
Placement Year
Yes
Study abroad
Yes
International Year
Yes
Learn a Language
Yes
For information on courses that combine subjects please visit keele.ac.uk/ugcourses