Keele Management School News
With your
career in mind…
Meet Gill Cale
Digital Marketing Officer
KMS continues to develop
management modules which
will equip you to respond to the
challenges you will face in your future
career. This academic year we are
happy to introduce:
“I’m the new Digital Marketing Officer
for Keele Management School with
responsibilities for the school’s web
pages and social media profiles.
My background is in marketing
and I’ve spent the past few years
working in digital marketing roles.
I’ve been lucky enough to work
in some interesting and varied
business environments including
tourism, cultural development, at a
film festival and more recently on a
European project to support creative
businesses based in the region.
Digital marketing offers some great
opportunities for Keele Management
School and I’m looking forward to
working with everyone here to raise
the school’s digital profile.”
Management in Multinational
Companies which explores how
management in large multinational
companies, and other international
enterprises, is a key task for
international managers who have
to handle diverse cultural, political,
historical and linguistic environments
and be able to cope with complexities
and diversity. The module will involve
working on real case studies and
analysing concepts and theories to
develop an understanding of the role
and mind-sets global managers have
to develop.
Practice of Professional
Management is a new elective
module currently available to
Business Management students,
but which will hopefully be rolled
out to other KMS subjects. The
module will be delivered with the
expertise of Keele’s Careers and
Employability staff and looks at the
key components of effective career
decision-making and the complexity
of the graduate jobs market.
Developing Professional Knowledge
and Practice in HRM is designed to
help students understand the skills
required to become an effective
and efficient HR professional,
linked to the CIPD. It also provides
the opportunity to reflect on the
requirements of HRM graduates in
the workplace and link these to the
competencies needed by an H