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Keele Management School News
In this issue:
• The UK’s first female Chief Fire Officer is
KMS alumna Becci Bryant.
• Planes, trains and automobiles: choosing
the right transport for KMS students playing
the supply chain game.
• Paying it Forward KMS alumni offer a
helping hand to current students.
• Vice President of Washington PR Agency
Sullivan Higdon and Sink, Adam Konowe,
guest lectures to KMS Marketing students
If you would like to contribute to the next
issue of our magazine, please get in touch
at [email protected]
Planes, Trains and Automobiles
Would you buy a plane
for £30,000, a train
for £40,000 or a truck
for £20,000 to get your
goods to market?
sea, rail and road from China to the UK. Students have to
make a number of decisions affecting the supply chain
including which means of transport to choose. They also
pay the operating costs based on that choice before
receiving an action card containing either good or bad
news regarding the journey.
The winner is the player who is first to complete deliveries
and/or make the biggest profit.
All part of the decision-making process for students on
our new International Supply Chain module, who are
experiencing the world of global distribution by taking
part in the ‘Business on the Move’ game. The business
game has been designed by teachers to excite and inspire
young people about logistics, supply chains and business
as a whole.
The game involves players running a logistics business,
delivering orders to customers, transporting goods by air,
PLANES,
TRAINS &
AUTOMOBILES