05 Keele Management School News l Spring2015 Spring2015 l Keele Management School News 06
Marketing in a digital age
KMS Marketing Lecturer , Jamie Bailey , has designed and will deliver , a new Digital Marketing module as part of the undergraduate dual-honours marketing programme . Here he explains the rationale behind it .
“ To continue our commitment to further making our modules and course relevant in an ever-changing global environment , in 2015 the Marketing group at KMS have introduced new elements into some of the curriculum that reflect changes in marketing theory and practice . The first of these changes is the introduction of a new Digital Marketing module that will focus on the issues and choices facing firms who choose a digital route to marketing , the strategies that they employ , how this meets the needs of their customers , and how they can measure the success , or not , of their campaigns . Assessment will centre on local businesses , enabling students to potentially put their ideas and approaches into practice , gain relevant experience and increase their employability skills .”
Debating the digital society in the House of Lords
Marketing and Politics student , Joe Porter , recently represented Keele University at the annual House of Lords Chamber debate : ‘ In a digital society , is politics for politicians or is everyone a decision maker ?’
Joe told us “ The outstanding opportunity of being able to speak in the House of Lords chamber was an incredible experience and one which I will remember as one of the best days in my life . I voted for the 2nd motion ‘ We should include more expert advice via online conferences and / or community consultation ’ which won with a large majority ”
View the debate for yourself at youtube . com / watch ? v = zJUCqbW8n6I
Taking control of your future : how Keele Careers can help you
Keele Careers and Employability Team provide careers guidance , advice and information for all current Keele students and recent graduates . Whether you are looking to enter a graduate career , applying for further study or want to become self-employed , they will support you through a range of services , resources and activities , many of which are of particular interest to Management School students .
Keele Careers Advisers Keren Coney and Sarah Longwell explain how their services relate to KMS students :
STUDENT DEVELOPMENT
CAREERS AND EMPLOYABILITY
So , you will be graduating with a great degree behind and the world ahead of you . In the meantime , you need to make the most of the time you have as a student to make sure you are ready , willing and able to beat the competition in the graduate job market .
Your degree has given you the theory behind working in a business setting , so what you want to gain is the knowledge and experience to complement this .
The Keele Careers Team are here to ensure that you have the chance to listen to and meet key employers . Make the most of these to find out what lies beneath the websites and what recruiters are really looking for . In the Spring Semester , recruiter presentations we have organised for you include :
• GRADUATE ADVANTAGE – PAID INTERNSHIP OPPORTUNITIES IN THE WEST MIDLANDS
• bet365 GRADUATE PROGRAMME
• HOW TO BECOME AN ICAEW CHARTERED ACCOUNTANT
• SANTANDER GRADUATE SCHEME
• CIPFA AND CAREERS IN THE PUBLIC SECTOR
• GRADUATE OPPORTUNITIES WITH CITY ELECTRICAL FACTORS LTD .
SUCCESS
Students and graduates are notorious for underselling themselves . Our Employability Skills sessions can help you to showcase yourself to recruiters across the board . These include :
• APPLICATION FORMS : MAKING THEM EFFECTIVE
• HOW TO SUCCEED AT ASSESSMENT CENTRES
• SUCCESS AT INTERVIEW
• INTERNATIONAL STUDENTS : APPLYING FOR WORK IN THE UK
• AN INTRODUCTION TO PSYCHOMETRIC TESTING
• HOW TO IMPRESS EMPLOYERS WITH YOUR HIGHER EDUCATION ACHIEVEMENT RECORD .
Take a look at and book all these sessions and more at keele . ac . uk / careers / events
The first two weeks in June , ( 1st - 12th ) will be a fantastic opportunity to do all of these things and lots more . BeMore will be a fortnight of activities that will be fun , engaging and will develop the skills that you need when you graduate from Keele . The activities are for all Keele students regardless of year or academic discipline . For details of all these activities and how to book , see keele . ac . uk / bemore