Keele brand guidelines March 2021 | Page 55

03 Brand touchpoints | Our uniforms

03 Brand touchpoints | Our uniforms

Back to table of contents

54 uniforms

OUR

Contact our brand team via brand @ keele . ac . uk for further support and guidance .
Uniforms or corporate clothing worn for events such as open days are designed to help identify members of staff easily .
It is important that our logo stands out . To enable this , you must use the best contrast between the logo and the colour of the background . Please use our mono logo especially for embroidery on uniforms . Our logo should be centred or on the left-hand side .
All text must be in Palatino and Gotham and in a colour that will stand out . If Gotham isn ’ t available please use Arial as an alternative .
If screen printing or embroidery is to appear on the back of workwear please ensure it is in the correct colour , font and that the mono logo is used and not sub logos .

Branded t-shirt

Use a lock-up logo

Branded fleece

Use a mono logo

Branded chef uniform

Use a blue mono logo for high contrast

Branded safety jacket

Use a black mono logo and font