Keele brand guidelines March 2021 | Page 4

Table of contents

05 Brand positioning

37 Brand touchpoints

Table of contents

4 contents

TABLE of

01 02 03

05 Brand positioning

07 About our brand
08	Why our brand matters
09	Mission statement
10	Brand position
11	Brand personality
12	Our tone of voice

13	Visual identity
14	Our primary logo
15	Logo variations
16	Our logo with
1949 appendage
17	Incorrect usage
18	Clear space
19	Logo position
20	Logo application
21	Logo size
22	Logo lock-ups
23	Working with others
24	University crest
25	Our colours
26	Enforcement procedure
27	Our fonts
28	Our typography
29	Basic typesetting
30	Icon style
31	Our tagline & brand driver
32	Grid systems examples
34	Photography style
35	Diverse , inclusive
& global community
36	Photography &
typography application

37 Brand touchpoints

39	Our digital presence
40 Our website
41	Social media
42	Social media advertising
43	Our advertising
44	Our videos
45	Email marketing
46	Email signature
47	Our PowerPoints
49	Our stationery
50	Branded merchandise
51	Our collateral
52	Our signage
53	Our vehicles
54 Our uniforms