02 Visual identity | Photography style | Diverse , inclusive & global community Back to table of contents
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DIVERSE , global
INCLUSIVE &
COMMUNITY
At Keele we are proud to say that we have a diverse , inclusive and global community . We are committed to embracing and pushing the boundaries of equality , diversity and inclusion across all aspects of our university and believe that every individual deserves respect and recognition .
We strive to create an environment where everyone can succeed , irrespective of background , gender , colour or race .
Naturally , this same ethos applies to our photography too .
As such , imagery should : feature real Keele people where possible , representing different backgrounds , gender and ethnicities . This does not need to be applied to each individual picture that we use , but should apply to the overarching range of imagery used in a publication , webpage , or social media channel , for example .
To achieve this , the Keele University image library should be the first port of call for promotional imagery . Stock imagery can be used , but it should reflect the diversity of Keele and the tone and voice of the Keele brand . Please check with us if you ’ re unsure , via
brand @ keele . ac . uk