Stories are more important than straplines – we are communicating an experience and our excellence . For that reason we do not use taglines that are meaningless or homogeneous (“ Shape your future ” or “ Be the difference ” etc .)
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Please avoid placing the tab on similar coloured backgrounds to maintain high contrast and definition .
Please do not recreate our tab or change the message . High resolution files are available to download via our staff intranet .
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JOIN A UNIVERSITY THAT HAS declared a climate emergency FIND OUT MORE
THIS IS KEELE
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Our simple tagline – “ THIS IS KEELE ” – is factual and confident . It demonstrates that the story or content on which it is featured is representative of who we are .
“ THIS IS KEELE ” is to be used on all core marketing and communication touch points , where appropriate to do so . If you need guidance on this , get in touch .
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BE PART OF A living lab campus We ’ re using zero carbon hydrogen to heat our buildings in a trial that could eventually save around six million tonnes of CO2 emissions every year – that ’ s the equivalent of taking 2.5 million cars off the road .
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THIS IS KEELE |
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