The name of the month and the year should always appear in full ( e . g . 12 January 2017 ).

Do not use ‘ th ’ ‘ rd ’ with dates , just the number and the month ( e . g . 10 May ).

Do not use a comma after the day ( e . g . Monday 3 May ).

• 09.00-17.00

Do not use hyphens as a substitute for the en dash and em dash .

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Keele University is situated on an estate with extensive woods , lakes and parkland , formerly owned by the Sneyd family . The Sneyds came into possession of the Keele estate in the mid-16th century .

Align centre

Keele University is situated on an estate with extensive woods , lakes and parkland , formerly owned by the Sneyd family . The Sneyds came into possession of the Keele estate in the mid-16th century .

Do not have copy too tight

Keele University is situated on an estate with extensive woods , lakes and parkland , formerly owned by the Sneyd family . The Sneyds came into possession of the Keele estate in the mid-16th century .

Do not have copy too spaced

Keele University is situated on an

estate with extensive woods , lakes

and parkland , formerly owned

by the Sneyd family . The Sneyds

came into possession of the Keele

estate in the mid-16th century .

The line-height is usually 20 % larger than the font size . For example , if the font size is 16pt , then the line-height is about 19.2pt . Please check your spacing when changing fonts as different fonts have different x-heights even when they are the same size . Please check your line spacing for readability .

Avoid “ widows ”

One word or short sentence that appears at the bottom of a paragraph .

Avoid “ orphans ”

Unwanted straggler , but appears at the top of a column or page that belongs to the previous column .

• Use a single space at the end of each sentence

• Use plenty of white space around type for easy reading

• Align type

• Cut down copy to a suitable amount for different sized communications

• World-leading