02 Visual identity | Our logo | Logo application 20
LOGO application
keele . ac . uk
It is important that our logo stands out . To enable this you must use the best contrast between the logo and the colour of the background .
Please choose carefully when applying the logo with an image in the background to ensure the logo is clear and legible .
We always have to use the logo on the front of all literature that comes from the University . However , it is recommended that it is also used on the back slightly smaller where appropriate .
We also recommended that the logo is used on the back of anything printed where appropriate , in a smaller size .
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