OUR new BRAND DIRECTION
THIS IS KEELE
As we enter a new decade , we have redeveloped our brand direction to better reflect who we are and what we are trying to achieve . This is not about a new logo – a brand is so much more than that . Our brand underpins how we present Keele externally , spanning our messaging , our tone of voice , our colour palette , the typefaces that we use , and how we tell our stories via imagery and video . This new direction represents a sophisticated and – crucially – consistent approach to branding at Keele , across everything that we do .