Keele brand guidelines March 2021 | Page 17

02 Visual identity | Incorrect usage Back to table of contents

02 Visual identity | Incorrect usage Back to table of contents

17

INCORRECT usage

We respect our logo and shield by ensuring we use our logo in the correct way at all times to preserve and unify our identity .

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Our logo should never be stretched or distorted

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Our logo colours should never be changed

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Our logo arrangement and proportion should never alter

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Our logo font style must never be altered

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Our full logo should never sit inside a graphic device

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