02 Visual identity | Our logo Back to table of contents
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OUR logo
Our logo is a core identifier of our brand and draws upon our five original heraldic bearings from our original coat of arms and crest to reinforce and reflect our heritage and core values .
The written element of our logo is blue and is the lead colour within our logo .
We have two versions of our logo : full colour , and blue .
Our blue logo should be used across all webpages and digital channels , in advertising , and in all promotional materials and presentations .
Our logo must never be altered , amended , or reproduced . Before using our logo , please familiarise yourself with our brand guidelines .
The typefaces in our logo have been carefully chosen for their modern yet refined style , and to balance perfectly with the shield .