01 Brand positioning | About Brand personality us Back to table of contents
11
Established authentic
&
BRAND personality
People want to work with or be part of an organisation that they feel comfortable with , and that resonates and aligns with their own values . It ’ s a way in which people make their decisions and choose between similar offerings and from multiple competitors .
Authentic storytelling allows us to show who we are and what we stand for . yet innovative
Tone
Confident Established Honest Reliable Innovative
Feel
Impressive Bold Authentic Competent Friendly