Kaya Spirits - Best Distillers 2018 Kaya Spirits Annual Information Memorandum 2019 | Page 21

Main USP of Liquor Market & Advantage for us Main USP of Liquor Market & Advantage for us S.no State 1 Punjab 2 Himachal Pradesh 3 4 5 6 Haryana Telangana Andhra Pradesh Karnataka 40 Kaya Blenders & Distillers Limited Existing volume of exisiting segment brands Monthly Approx KBDL Brand State S.no In India every state has a High Volume and Market turnover for the first and second segment Brand with a Turnover of atleast 250000 cases every month and being a new entrant, we target only the 2 % of the Market share to settle our brands in the market. 2% Target Volume Monthly Existing volume of exisiting segment brands Monthly Approx KBDL Brand 2% Target Volume Monthly 50000 cases = Imperial Blue Whisky Marlin Whisky 1000 40000 cases = Mansion House Brandy Brandy 800 4000 cases = Morpheus Brandy Premium Brandy 80 10000 cases = Hercules Rum Soldier's Pride Rum 200 12000 cases = Mc Dowell No1 Whisky Marlin Whisky 240 120000 cases = Celebration Rum Soldier's Pride Rum 2400 7000 cases = Celebration Rum Soldier's Pride Rum 140 40000 cases = Old Monk Rum Soldier's Pride Rum 800 7000 cases = Royal Stag Old Professor Whisky 140 7 Delhi(Beer) 125000 cases = Royal Stag Old Professor Whisky 2500 8 Arunachal Pradesh 25000 cases = Royal Stag Whisky Old Professor Whisky 500 20000 cases = White & Blue Marlin Whisky 400 50000 cases = Imperial Blue Whisky Marlin Whisky 1000 35000 cases = Royal Green Whisky Old Professor Whisky 700 5000 cases = Blender's Pride Whisky Minister's Reserve Whisky 100 5000 cases = Episode whisky Royal Patiala Whisky 100 25000 cases = Celebration Rum Soldier's Pride Rum 500 3500 cases = Impact Whisky Royal Patiala Whisky 70 5000 cases = Royal Stag Whisky Old Professor Whisky 100 1000 cases = Blender's Pride Whisky Minister's Reserve Whisky 20 10000 cases = Imperial Blue Whisky Marlin Whisky 200 750 cases = The Generation Whisky Minister's Reserve Whisky 15 2000 cases = Blender's Pride Whisky Minister's Reserve Whisky 40 25000 cases = Blender's Pride Whisky Minister's Reserve Whisky 500 15000 cases = Royal Stag Whisky Old Professor Whisky 300 30000 cases = Royal Challenge Whisky Old Professor Whisky 600 7000 cases = Imperial Blue Whisky Marlin Whisky 140 70000 cases = Royal Stag Whisky Old Professor Whisky 1400 2000 cases = Blender's Pride Whisky Minister's Reserve Whisky 40 25000 cases = Celebration Rum Soldier's Pride Rum 500 300000 cases = Mc Dowell No1 Whisky Marlin Whisky 6000 150000 cases = Royal Stag Whisky Old Professor Whisky 3000 75000 cases = ACP Whisky Royal Patiala Whisky 1500 120000 cases = Imperial Blue Whisky Marlin Whisky 2400 500000 cases = Officer's Choice Whisky Royal Patiala Whisky 10000 75000 cases = Blender's Pride Whisky Minister's Reserve Whisky 1500 40000 cases = Mansion House Brandy Brandy 800 25000 cases = Celebration Rum Soldier's Pride Rum 500 15000 cases = Blender's Pride Whisky Minister's Reserve Whisky 300 4500 cases = Royal Stag Whisky Old Professor Whisky 90 6000 cases = Royal Challenge Whisky Old Professor Whisky 120 2500 cases = Imperial Blue Whisky Marlin Whisky 50 45000 cases = Royal Stag Whisky Old Professor Whisky 900 1500 cases = Blender's Pride Whisky Minister's Reserve Whisky 30 150000 cases = Imperial Blue Whisky Marlin Whisky 3000 40000 cases = Royal Stag Whisky Old Professor Whisky 800 120000 cases = Mc dowell No1 Whisky Marlin Whisky 2400 20000 cases = Imperial Blue Whisky Marlin Whisky 400 350000 cases = Officer's Choice Whisky Royal Patiala Whisky 7000 5000 cases = Blender's Pride Whisky Minister's Reserve Whisky 100 70000 cases = Mansion House Brandy Brandy 1400 60000 cases = Royal Stag Whisky Old Professor Whisky 1200 15000 cases = Blender's Pride Whisky Minister's Reserve Whisky 300 35000 cases = Imperial Blue Whisky Marlin Whisky 700 8500 cases = Royal Challenge Whisky Old Professor Whisky 170 15000 cases = Blender's Pride Whisky Minister's Reserve Whisky 300 25000 cases = Royal Stag Whisky Old Professor Whisky 500 100000 cases = Celebration Rum Soldier's Pride Rum 2000 100000 cases = Mc dowell No1 Whisky Marlin Whisky 2000 9 Mizoram 10 Uttarkhand 11 Maharashtra 12 Goa 13 14 Chhattisgarh Orissa Total Projected Volume @ 2 % of existing Industry Sale : 64985 Annual Information Memorandum 2018-19 41