KARLA TALLAS - SHARED TREASURES HARD ROCKER | Page 7

Whitesnake, Karlovy Vary 2008
DORO & Klaus meine, Düsseldorf 2008
honoring her 25th anniversary on the scene.
We went through the list of possible guests
together and she fulfilled my wish and invited
the front man of NEVERMORE, Warrel Dane, as
one of the special guests. He’s one of my all-
time favorite singers and had just released his
first solo album “Praises To the War Machine,”
so I of course wanted to get an interview with
him too. The recording company responded
that his promo days were already over, but
after exchanging some emails and explaining
the whole situation to them, I got my interview
in the end. By the way, I still had a full-time job
as an accountant as I prepared the first issue
in my free time. Thanks to the time difference,
I had to take a day off to accomplish the
interview, but Warrel didn’t call as arranged. I
knew Warrel a bit, so I took it easy and got in
touch with the recording company again. The
promoter apologized and shared that Warrel
totally forgot the date. One week later the
interview was completed, so I finally had all I
wanted for the first issue.
you create or background you come from. The
most important thing is to feel there is some
soul, heart and honesty behind your work and
a personal intention, not just something done
for a quick profit or to secure some monopoly
on the market. I contacted the editor-in-chief
of a competitor magazine shortly before the
first issue was out with the naive intention
of satisfying both sides and working towards
mutual collaboration. Nostalgia and a sense of
being grateful played the main role in making
this decision. I had worked for this magazine
as an external editor several years back and I
had a feeling it could work out for us both on
the market. I didn’t see any problems sharing
our readership. But my intention was not
welcomed with opened arms. From the very
first moment the magazine appeared out on
stands, I had to deal with big obstacles. The
first sales results were pretty good, but not as
good as expected. My intuition told me there
was something wrong behind it, but at first
I didn’t understand that gut feeling. After a
short time the problem was revealed. People
started contacting me via guestbook, email
and over the phone as well. They all had the
same problem finding HARD ROCKER. So I
contacted the customers back and asked them
about the places they were searching for it. I
compared the addresses with the list from the
distribution company. The magazine should
I’m not the kind of person to be totally
competitive or waste a ton of energy with
rivalries or fights. My main intention is doing
what I love and what fulfills me and sharing
the joy from a job well done with others. I wish
success and happiness to anyone who bets on
their own potential, no matter what kind of art
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