KARLA TALLAS - SHARED TREASURES HARD ROCKER | Page 3

GOTTHARD, Sweden Rock 2008
pleasant anyway. I was deciding to
start a new business in the times
when everyone was talking about
the world economic crisis. Rock and
metal music were popular enough
in our country, but the genres were
not supported by commercial media
nor by the general public. Some
people tried to discourage me from
my plan by using logical arguments.
Some of them pretended using the
tools of hypocrisy, simply due to the
reason that they didn’t wish me any
kind of success or happiness. Even
fewer were actual fans of mine and
just hoped that I was able to fulfill the dreams
that I had been chasing for years. No matter
what facts or arguments they used back then,
I simply felt I had to go for it and that it was
really important to me.
HEAVEN AND HELL, Wacken 2009
because they are considered “too small” or not
attractive enough from the commercial point
of view. There was no publishing company
behind me and no investor. I jumped straight
into things and took out a loan. Maintaining
high-quality graphic design, paper and printing
were the most important aspects for me. I
chose a very expensive option, as in my opinion
the design sells the product together with its
content and I didn’t want to degrade the quality
of the photos by choosing cheap paper and a
tacky graphic design. I wanted the readers to
get the best possible that I had to offer. I was
becoming the owner of a magazine, editor-in-
chief, editor and accountant all in one. I didn’t
have a sales representative, so I also negotiated
the adverts and cared for the business side as
I had no ultimate business plan in my hands – I
just followed my heart. There were 3 main, very
important goals in my mind: to get a reader base
in the Czech and Slovak market, those sharing
the same passion and enthusiasm for rock
music as I do, to bring as interesting interviews,
profiles, reviews and reports to them as
possible, and also to support unknown artists
and new talents who don’t have the chance
to get attention from other media outlets
3