Kanye West: Analyzing a Pop Culture Icon March 2017 | Page 24

Twit impacts:
Twitter in a
Heartbeat:
BY LAURA RUIZ & ROSY NÚÑEZ
KANYE WEST
@kanyewest
West is known for expressing his
thoughts “without filters” through
social media. Twitter, his main social
network, has been the scenario for
many of his most controversial
statements. He surely knows how
to get the audience’s attention.
{
SOURCE: HIPHOPDX.COM
1. 2. 3.
• Society says self confidence is wrong,
West says it’s cool.
• Admiration for Trump’s self
confidence.
• He says he will run for president in
2020
• It doesn’t matter what they say, as
long as they are talking about him. • He is constantly changing his mind.
• He posts publicly his process of
decision making.
• Admiration for Trump VS
Disappointment in Trump. Result:
he deleted all his Trump posts.
• He wants the media to be aware of
his “genius” processes. • Relationship is already on the public
eye, why not make it a trending
topic?
• Follows before Kim K. = 0.
• Follows post Kim K. = 1 (his wife).
• Another way to market the couple =
more like a merger.
• Twitter = validation.
• Kanye can be human too, you know?
Self Confidence:
Indecisiveness:
Kimye:
Twitter in a Heartbeat | 25