Kanye West: Analyzing a Pop Culture Icon March 2017 | Page 12

The Yeezy Boost
Fenomena
Celebrating two years after
the first Yeezy Boost boom
It all began with a concept that
mixed exclusivity and a high price
tag. Hailed as an attraction and
acclaimed by masses the Yeezy
Boosts were created by the type
of design that mixes futurism,
boldness and a lastly (but by no
means least): sneakers. A sales
star product for the last decade.
Adidas has risen up the ranks in
street style with their icon shoes,
plus Kanye West and the perfect
storm was created to drive fans
and “sneakerheads” over the
globe crazy.
BY SONIA LANG
PHOTO: FANS CAMPING OUT ADIDAS STORE
TO BE FIRST IN LINE. METRO.CO.UK