Hello! Please introduce yourselves.
Hi, we’re team #Jammer, and we’re From James. Basically, we
produce bags and other carry-ons that are purely made by hand.
Our flagship line is the Abaga collection—bags that are
made of abaca from Bicol province and are assembled with
leather straps from Marikina City. The term “Abaga” could
actually be a pun of “abaca” and “bag”, but in the Bicolano
dialect, “abaga” means shoulder. It makes for a beautiful name
and provides a beautiful story for a line of shoulder bags.
But your background really is advertising. What
made you take the leap to start your own bag-crafting
business? What has advertising taught you that could
be gainful to your newfound craft?
It was all a hobby at first and still is a sort of hobby
now. James, along with a couple of his art director friends,
got into leather stuff as they watched YouTube videos
and browsed and browsed and browsed until it became a
much-loved habit. I (Summer), then a junior copywriter,
was into calligraphy and sketching and art appreciation.
Our hobbies sort of just meshed together. Everything just
gradually, if not providentially, fell into place.
Something from the industry that we’re using now?
Advertising of course! Seriously though, knowing how
to present ou