We strive to create simple solutions that make people stop and
say, “Why didn’t I think of that?”
Describe your ideal client.
When it comes to work, all clients are my ideal
clients. We love challenges, and each project always
has its own. It gives us an opportunity to express our
creativity and solve each of our client’s requirements.
What we don’t like are clients who short-change
creative work, and create an environment for cutthroat
competition, where other creatives lower their rates and
standards just to bag a project.
What sets the work of Focal Project apart from
your contemporaries?
We strive to create simple solutions that make
people stop and say, “Why didn’t I think of that?”
There will always be someone else more skilled and
more experienced than us in certain aspects. We do
not strive to be the best creative agency but rather the
one that offers the best customized design solutions
for our clients. We stay focused on delivering what we
were originally hired to do. We take pride in creating
work that speaks greatly about our clients, and in turn
about ourselves.
As this is the starter's issue, what advice would
you like to offer individuals who want to establish
their own studios? What skills and traits would
they need to develop?
My advice to any creative who wants to put up their
own business is to start with a good and stable plan. Lay
out all your plans on paper. Jot down everything you
have in mind. Any idea, no matter how outrageous, is
still an idea. In Focal Project, we have a big corkboard
wherein we stick all our ideas. And when we say
“all” we mean “all”. Even the most unpredictable and
sometimes funniest ones. You would be surprised at
how many of thesehave found fruition.
And of course, be consistent with the quality of
your final product always.
The Half Project typeface garnered 70,000 downloads and were used
in design publications and various media. Top: Allison Harvard portrait
Reau Gutierrez
For more of Focal Project's multimedia portfolio, visit their website
at focalproject.com.ph
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