T H E S TA RT E R S
After that I started to invest on my skills as a
photographer. and I enrolled in different photography
and film schools. I also became an apprentice for Tom
Epperson, which enhanced my skills as a photographer.
After the apprenticeship, I then became a photographer
for a renowned media company and its various
publications.
What started out as a hobby turned into a growing
and continuously expanding passion for art and design.
Eventually, I invited my best friend Geoffrey Javierto be
the creative director for our venture, and we gathered our
pool of artists from various creative fields and it included
videographers, web designers, graphic designers,
industrial designers, brand specialists, user experience
designer, and other photographers. We have now evolved
into a creative agency that does a wide array of creative
projects for various clients.
INSPIRE. We start off by gathering all the information
we can about the project, we immerse ourselves in the
work to be done and the psychology of our clients and
their customers.
IDEATE. Once we have gathered all the information
available and are immersed in needs of the project, we
look for problems to be solved and the solutions for them.
At this stage, the more ideas we collate, the merrier.
IMPLEMENT. From all the ideas generated, this
is where we narrow down and choose the most viable
solutions for implementation. We then build several
prototypes until we again narrow it down to a solution
that stands out from the rest and build the current
working version of the project
REITERATE. We test our current project over and
over, and actively look for flaws in our design. We are
aware that projects change as time passes. Sometimes the
original scope of work may not enumerate all the needs
of the project. We may find new needs and new problems
along the way, and it is at this point that we learn whether
or not our current project is what the client hired us to do
in the first place. If it is not, then we reiterate, we go back
to the other phases of the process and do it again and again
until we get it right.
How do you approach each project? Can you give
a rough outline of your design process for every
project you take?
While our design process is both structured and
fluid at the same time, we abide by the following steps:
INSPIRE. IDEATE. IMPLEMENT. REITERATE.
Left: Focal Project was
sourced by Ogilvy
to develop the flash
website for Nike’s
Manny Pacquiao Flash
website. Bottom: The
agency also offered
video and photography
services for Banana
Republic and Bambike's
social media campaign
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