I love everything that I see and hear about California
Sunday Magazine (opposite page). It looks so ace. A stunner
in photography and typography. They also organize
events like their pop-up magazine. Feels like a nice cross-
over between events and paper. I love the freshness of this
relatively new brand.
It's hard out there. Some mags and newspapers will
dissapear. Numbers are falling, they don't come back and
get used to that, and then settle with new targets. There
are just to too many titles for the time we, as readers have
available. It's tough but it also means there are STILL a lot
of good mags out there.
What do you in your spare time?
Making espresso hits my sweet spot. I own a Famea
President and I'm waiting on a revisited Faema Marte
out of 1950. Google that when you have a minute, truly
the most gorgeous coffee machine ever built. Creating
espresso out of a 1950s-machine makes my heart jump.
And it churns out the best coffee ever.
18. In this day and age where we are bombarded and
fed relentlessly with images, visuals and icons, how do
you think the role of graphic design has evolved?
The role and the possibilities also exploded because
everybody is seeing 10,000 images a day. We see so much
visuals a day that we MUST approach them differently
like we did ten years ago. Graphic designers have more
opportunities now. Did the emancipation of visuals
liberated since the arrival of social media attack our lives?
The advent of digital publishing has without a doubt
affected traditional publishing models. What is your
take on this? Would you say that this is more of an
opportunity than a setback for print mediums to be
more adventurous?
Ha! the future of digital is print. I think it's a sweet job
to bring a magazine title to several platforms. I don't care
if it's on paper or if it's digital. All exciting but also beware,
when you axe your paper magazine and turn it into a
fucking website instantly like one billion others. There
was this title in the Netherlands and their CEO thought
he was a visionary by getting rid of the paper magazine
component for web. Their visibility actually narrowed,
their charm was gone and it even dropped out of the top
25 in the bizz it was in.
What talents, attributes or traits do you think
would make for a successful art director and graphic
designer?
The inherent willingness to set a challenging base as
your default starting point. You need to keep surprising
yourself on all levels. Furthermore, it is crucial to create a
fine team with ace photographers and illustrators who can
help you to create the right atmosphere; it's a team effort.
But most importantly, create an environment that brings
out the best in everyone as opposed to stifling their talent
by boxing them in. I don’t believe in the strict, procedural
approach. Allow for the craziness, spontaneity and spirit of
adventure that creativity sometimes demands. A magazine
is an organic thing, is it not?
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