C A N VA S
work on a restaurant, Cuba Libre at Serendra.
It’s also good for the client. If you think about it, they
get to have four different design studios looking at
their business. And most of us [that make up Hydra] are
relatively established in our fields. From the start, we sell
to them the idea that they're hiring different studios in one.
In terms of challenges, so far, I guess having so many
heads could slow down a project. We have deadlines, and
it's hard to balance having many comments. So we make
sure that at the end of the day, it's the assigned project lead
that really has the last say. The lead has the power to ignore
what I say, for example.
Kushikatsu Daruma brand identity
Bottom: Adobo Design Awards 2015 trophy design
What does Hydra Design Group want to achieve in
the next couple of years? As a consortium? As leaders in
your respective fields?
We’re trying to band together; be pioneers. Nobody's
tried it before. Lahat kami coming in, 'di namin sure paano
mangyayari. (None of us were sure of how to make it happen.)
We all do well on our own; we didn't have to do this. We're
thinking it might be a five-year project. If it works out, eh 'di
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