Kanto Vol 1, 2018 | Page 20

ANGLES We were blessed to meet the owner, Anek Kulthaveesup, the design director and founder of Labrador, who was manning the shop at the time. We got to know him a little better and discovered that like us, he was an architect. He got tired of trying to please his architectural clients and with his love for crafting leather, eventually decided to establish a business out of his passion. Nevertheless, his philosophy in product design is no different from his architecture, which exhibits clean lines and possess sustainable qualities. This is best seen in the Labrador factory which Anek designed. His core mantra for his design practice involved the usage of recyclable and local materials, which are produced with low energy consumption and with low wastage. We immediately fell in love with Anek’s products and design philosophy from that short visit that even without a background in retail, we made a no-brainer decision to be the official distributing partner of Labrador in the Philippines. Such as is our belief in the product’s strength and quality that we have also decided to expand distribution to New South Wales in Australia as of the moment. What sets Labrador apart from other leather goods products out in the market? Who are your target buyers? Our products are reflective of a responsible design philosophy that values craftsmanship and sustainability. Every Labrador product is well-thought out and designed; it is anti-consumerist in that it is produced with societal and environmental well-being mind— sustainability is prioritized from the beginning of the design stage, to material use, and eventually less-to-zero waste target during production. This also prompted the creation of a sub-category of Labrador called RElabrador, short for ‘Recycled-Labrador’, which carry a line of products true to material use, with impeccable product design with a conscience. Our target buyers know no age, but we specifically appeal to users who express great appreciation and fascination for good product design. We target buyers who find beauty in simplicity and disdain for excess, those who are environmentally concerned and aware that leather is not only a beautiful and luxurious material, but “Our products are reflective of a responsible design philosophy that values craftsmanship and sustainability.” Left: Factory visit, 2016, Right: The Labrador factory in Nonthaburi, Thailand 18