ANGLES
“People have to realize that renderings do not portray reality.”
We always treat each project with respect to its surroundings.
That has a lot to do with the colors, weather and context. The
result is a great variance of image concepts aside from the same
tired, ordinary recipe that sadly many architects ascribe to.
Another reason for the distinctive look that our renderings
possess is that we utilize a non-3D technique referred to as
matte painting. Like a collage, we put together a multitude
of images and 3D layers many times over that we eventually
achieve a softer and naturalistic (not photorealistic), painterly
look. Not many people within the field can do this.
The issue of accuracy as depicted in architectural
visualizations has always been a hot topic, with some
built structures failing to equal its beauty as depicted in
renderings. What is your take on this?
Yes it's an interesting debate. But it’s also stupid. People
have to realize that renderings do not portray reality. It’s
a two-dimensional composition that is ultimately a visual
representation of an object in a very unique moment in time.
We are used to being exposed to images like this in the
marketing of other products, be it for cars, makeup, fashion,
or product design in general. How often does your dull Jeep
look like it does in the commercials crossing epic rivers in
the Rocky Mountains?
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Above: BIG, Nuuk Art Museum
Kyriakos Tsolakis Architects, Troodos Observatory