“ Rendering is a martial art . It is a combination of grandiosity and meaningful tasks . You have to be in control .”
ANGLES
“ Rendering is a martial art . It is a combination of grandiosity and meaningful tasks . You have to be in control .”
How is a starting creative to stand out in the increasingly competitive world of CGI and 3D modeling and animation ? What advice would you give to creatives who aspire towards a similar career path such as yours ?
LP : Regularity . Regularity is the most complicated discipline . Rendering is a martial art . It is a combination of grandiosity and meaningful tasks . You have to be in control ; you have to keep under control a million of different streams and only when they are all properly conducted can you handle a good image . Having a bottle of whisky under your desk can certainly help to keep the spirits high .
LLA : Have fun in every way possible . Be a bit bohemian at times when faced with a very serious client . Of course always test the waters first , but if you do good work , the work will speak for itself and comfort them in a way that allows them to relax a bit , enabling you to send a nodding jack _ nicholson-shining . gif instead of a “ Sure thing . We will send the next round asap … thank you !” response to an email . In general , I think most people are bored , so it ’ s the small , unexpected things that make the day-to-day exciting .
What is the studio ' s dream gig or client ? Have you landed it yet ?
LP : We work with the best architects in the world . What we are learning is invaluable . As long as we keep improving , we get closer to a goal that is still undefined .
LLA : On our first year of operations , we did a project for Morphosis and the images turned out to be our favorite , and theirs as well . They won the competition for the project and used it in their anniversary book , even making stamps with our images for their office . You know you ' ve made it when you have your image as a stamp .
Obama Presidential Center proposal , Snøhetta
22