SPECIAL FEATURE
HOW TO WIN
A KALASHA
Do all you can to get a gong, right? Even die if it is called for, ok maybe play dead…Kevin
Koech’s
E
tongue in cheek look at how to bag the coveted gong and hang on to it!Disclaimer:do not try this at home. ven though the Kenyan film industry is nothing compared to other industries within Africa in the south and west and further on in the West, it is without a doubt growing steadily. As at December 2012 the Ministry of Information and Communications estimated the Kenyan entertainment industry to be worth approximately Ksh 8.6 billion. The industry is comprised of the broadcasting, cinematic, theatrical music and interactive industries. The film and television industry, that comprises of documentaries and advertising commercial alone is worth Ksh 4 billion and employs approximately 15,000 people. Acting as compared to the previous years is a lucrative career. The growth of the industry is now able to sustain the actors, producers, directors and many other professionals with steady incomes of up to Ksh 60 000 per month. There are more than 200 firms involved in the film industry across the country. However, at optimal production, it is estimated that the film industry can generate over Kshs.40 billion and create more than 250,000 jobs annually. It is in that spirit, that the annual Kalasha film and television award was born. A brainchild of the Kenya film Commission, whose mandate is to develop and ????????????????????????????????-????????????QX???????????????????????????????????????????????????-????????????????????????????????????????????????????????????????????????????????????????????????M????????????????????????????????????????????????????????????QX?????????????????????????????????????????????????????()?????]?????((??$$()
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