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Q. Reason behind the name Fadjuice?
A. Fad is a fashion that quickly rises to
popularity and goes out almost at the same pace.
Today’s fashion scene is such that people quickly
want to adopt wearable styles right off the ramp
and move on to the next big trend. We nomore
buy a garment and keep wearing it for the next
two years. We believe the word Fad, is relevant
and captures our generation’s mindset when
it comes to fashion. And juice is something
which we associate with fresh and flowy. Hence,
FADJUICE. It conveys our value proposition
just right. We create something new everyday at
our studio on the lines of latest trends.
Q. What is your favourite segment from your
collection and why?
A. I personally like our denim store . It’s casual,
everyday, comfortable and edgy all at the same
time. Plus denim is a cult. It might occasionally
go a little down on the trend radar, but it never
goes completely out of trend.
Q. One thing that keeps Team Fadjuice running?
A. I think it’s the fact that each of us are fuelling
our personal passion through this platform.
Everybody is doing what they love doing. Falling,
getting up and owning our choices in a pursuit
to evolve in our respective domains.
Q. What do you plan on making your Brand?
A. We are working with a vision to provide
hottest trends at cheapest prices to a modern
woman who wishes to express herself through
fashion.
Q. How social media has impacted your entire
business?
A. Oh ! It has had a huge impact. In-fact We
didn’t know it will have this big an impact when
22
we started. Both positive and negative. Negative
because the competition has gone up to crazy
levels. Each day you see one more similar brand
popping up. Positive , primarily, for two reasons.
1.We can reach out to literally any audience
through targeted social media.
2. We have such smooth access to international
trends thanks to social media.
Q. Leather or lace?
A. Marry both. It’s such an interesting
combination. Always.
Q. The most fun part of working and making
Fadjuice?
A. I think it’s the thrill. There’s nobody setting
rules for us, we experiment, sometimes we do
exceedingly well, sometimes we fall face first
but the thrill of taking the next leap is always
there. Along with this, if we talk about day to day
operations, pretty much every activity involved
in the process is fun. Starting from coming up
with a name…to going to remotest markets for
sourcing…to seeing the translation of a sketch
into a full fledged garment on the dummy…to the
photoshoots.
Q. Diamonds or pearls?
A. Pearls
Q. 1 tip to stay organized?
A. Make it a rule to discard one old item for every
new purchase you indulge in.
Q. What is your definition of Fashion forward?
A. From Fadjuice’s perspective, Fashion forward,
is creating designs that are presumably ‘cool’,
relatable, slick, smart, flattering, comfortable and
a notch up from the current trend on all these
parameters.