KAIA: 100 Years of Serving Independent Agents 2021 | Page 6

Independent Insurance Agents & Brokers of America Code of Ethics
I believe in the value and importance of the insurance business and its future , and that the Independent Insurance Agent plays a critical role in serving consumers throughout the insurance process .
I support the Independent Agency System , which has developed insurance to be a fundamental component in the economic fabric of our nation , and I pledge to support right principles and oppose bad practices in the insurance business .
I respect the importance of the relationship between Independent Insurance Agents and the public , insurance companies , and other Independent Insurance Agents , and believe that the rights of the client are paramount .
To the Public I believe that serving the public as an Independent Insurance Agent is an honorable occupation , affording me a special opportunity to serve society and offer valuable insurance products and services to the public .
I believe that as an Independent Insurance Agent , I am serving the interests of my clients by responding to their expressed insurance needs .
I will strive to further the public ’ s understanding of insurance , endeavor to promote safety and loss control in my community , and strive to participate in civic and philanthropic activities that contribute to my community .
To the Insurance Companies I Represent I will respect the authority vested in me by the insurance companies I represent , and work to maintain open lines of communication with them .
To Other Independent Insurance Agents I will strive to maintain positive relations with other insurance agencies in my community , competing with them on an honorable and fair basis .
I will follow all insurance laws relative to the conduct of my business .
I will work with other Independent Insurance Agents for the betterment of the insurance business , and endeavor to elevate the standards of my occupation by following this Code of Ethics and encouraging other Independent Insurance Agents to do likewise .
Source : Independent Insurance Agents & Brokers of America , Inc . ( Ver . 090302 ) © 2002 .
6 Kansas Association of Insurance Agents