You are from Martinique although you've spent most of
your life in Europe. You've mentioned that you were
brought up by a proud lady who happened to be a very
talented seamstress. Was she an early influence to you
when it comes to fashion?
The lady in question was my grand-mother's sister. She
brought me up and loved me as her own son. She did a
lot more than influencing me. She loved me
unconditionally and taught me I could do anything I
wanted.
Yeroglyph products also carry a deeper meaning, a
spiritual and cultural meaning. Can you tell us more
about that?
I love the idea of sharing and celebrating diversity but
also ancient spiritual traditions. I've traveled all over the
world and I'm grateful to have been exposed to many
cultures. I've always thought that no matter how different
we may look or behave we still have a lot more in
common than we like to think.
I'm especially fond of sacred geometry. It is sometimes
described as music for the eyes. Personally I find it very
aesthetically beautiful but the fact that it means so much
and on so many levels makes it even more captivating.
The Platonic Solids featured on the scarves are a perfect
example. They're the basis of every single living organism
on Earth and can be observed all around us if we look
carefully. They're linked to the elements (fire, water, air...)
but also energy centres on the human body. So it's not
just pretty, it's also got meaning.
It seems creating Yeroglyph is a personal tribute and
adventure on many levels.
It's very fulfilling to act on a childhood dream and try
everything to make it come true.
You are a professional photographer as well, and I
understand you produce all the promotional material for
the brand as well?
I shot the models wearing the scarves but I hired a
professional product photographer because it's not my
forte. Another photographer from Wales is shooting some
different models. It's important to let other people
express how the brand and clothes talk to them so there
will be many more collaborations in the future.
What are the core values of Yeroglyph?
Sustainable: that's why we produce in the UK, using Ecofriendly fibers, recycled paper and mailing bags. High
quality, meaning you will keep the clothes for many years.
Comfort inspired by sportswear adapted to urban lifestyle.
Meaningful designs that celebrate diversity.
What has been the most challenging in terms of starting
the brand and moving to an entirely new business?
The most challenging is to step back and work with other
people who are not as emotionally close to the brand and
involved as I am, to provide a more objective point of view.
What has been the most rewarding moment so far?
The first customer compliment.
What would you like Yeroglyph to become? What are your
plans for the future?