“ There ’ s no money in doing , there ’ s only money in done .” - Robin Robins
6 . Time Management And Efficiency
I always say , “ There ’ s no money in doing , there ’ s only money in done .” This is all about working in time blocks and focusing on getting things done , not just doing them . It ’ s a mindset shift . When you plan your day , think in terms of what you will complete , not just what you will work on .
For instance , instead of saying “ I ’ ll work on the marketing strategy ,” say “ I ’ ll complete the first draft of the marketing strategy .” This approach keeps you laser-focused on finishing tasks , which is where the real value lies .
7 . Strategic Focus
I like to call this the “ Southwest Airlines approach to business .” Just like how they focus on operational efficiencies by using one type of airplane , I concentrate my efforts on high-leverage activities . These are tasks that , once completed , continue to deliver value over and over again . This strategy is about maximizing your impact with minimal effort . It ’ s about finding those unique opportunities or projects that align with your skills and offer multiple avenues for profit . This approach has been fundamental to my success , ensuring that I invest my time and resources in activities that yield the highest returns .
8 . Learning From Existing Successes
Here ’ s a crucial piece of advice : never start anything from scratch . Why reinvent the wheel when you can build upon what others have already done ? This is about leveraging the knowledge and experiences of those who have gone before you . In my work , I always look for proven strategies and techniques that I can adapt to my needs . This approach not only saves time but also significantly increases the likelihood of success . Whether it ’ s marketing campaigns or business strategies , starting from an established base allows you to focus on customization and improvement , rather than creating from the ground up .
By implementing these strategies , you position yourself for efficiency , strategic growth and sustainable success . Remember , it ’ s about working smarter , not harder , and always seeking ways to leverage your efforts for maximum impact . me to focus on delivering my message with authenticity and engagement , rather than worrying about what comes next .
Systematization isn ’ t just about organization ; it ’ s about creating a framework that allows you to operate at your best . For every major event , like our upcoming MSP Marketing Roadshow , we have a detailed document outlining all the steps we need to take . This level of preparation enables us to execute complex events with a relatively small team , boosting efficiency and profitability .
10 . Be An Excellent Note Taker And List Maker
I can ’ t emphasize enough how important it is to “ be an excellent note taker and list maker .” Our world is bustling with information , and it ’ s impossible to remember everything . The stress you feel often comes from knowing there are things you should be doing but fearing you might forget them .
My desk is a testament to this practice — it ’ s usually covered in sticky notes , each a reminder of an idea or task . I take time periodically to organize these notes , integrating them into my broader plans . This habit is not just about remembering things ; it ’ s about freeing your mind from the constant worry of forgetting . Whether it ’ s a digital tool or a simple notepad , the key is to find a system that works for you .
For every meeting or call , I take a moment to document the discussion and actions agreed upon . This practice saves time and mental energy later , as there ’ s no need to recall details from memory . By consistently practicing this , you ’ ll alleviate a significant amount of stress and increase your productivity and reliability .
Productivity is an art that requires a strategic approach . By implementing these ten principles , you can overcome overwhelm and make significant strides towards your goals . Remember , it ’ s not about doing more ; it ’ s about doing what ’ s right and doing it efficiently .
9 . Document And Systematize Everything
In my experience , systematizing and documenting everything you do is crucial for efficiency and clarity . I ’ ve got a rule for myself and my team : if we do something more than once , we create a system for it . This includes everything from client interactions to our internal processes . For instance , when I do a presentation , it ’ s scripted down to the minute . This allows
Robin Robins is the IT industry ’ s most in-demand marketing consultant , sales trainer , and direct response marketing consultant who specializes in developing strategic marketing , sales and lead generation systems for MSPs , VARs and IT services companies .
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