June/July 2024 - Issue 16 | Page 2

IT CHANNEL
PUBLISHER PUBLISHING PARTNER
EDITOR IN CHIEF ASSOCIATE EDITOR
GRAPHIC DESIGN
Big Red Media Tulip Media Group Tonya Gentry Debbie Taveira Jessica Embree
CONTRIBUTORS Robin Robins Rob Rae Courtney Sheppard Bruce McCully Drew Rowley David Javaheri
PHOTOGRAPHY
All images sourced from Tulip Media Group or iStock . com unless otherwise identified .
Tonya Gentry - GM / CSO
WWW . BIGREDMEDIA . COM
IT Channel Insider is published by Big Red Media & Tulip Media Group . All content , copyright © 2024 , Big Red Media . All rights reserved .
IT Channel Insider is a valued and recognized trademark of Technology Marketing Toolkit , LLC . This publication may not be reproduced , all or in part , without written consent from the publisher . Every effort has been made to ensure the accuracy of all content in this publication , however , neither the publisher nor Technology Marketing Toolkit , LLC will be held responsible for omissions or errors .
Articles , reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Technology Marketing Toolkit , LLC . The material herein is intended for educational and informational purposes only . Nothing herein is to be considered the rendering of advice for specific cases or circumstances . Communication of any legal information contained herein does not constitute an attorney-client relationship , nor convey legal advice or recommendation of any kind . Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction .
Please address all editorial and advertising inquiries to Technology Marketing Toolkit , LLC , email : dtaveira @ themarketingteam . com .
Tulip Media Group is not held responsible for the loss , damage or any other injury to unsolicited material ( including but not limited to manuscripts , artwork , photographs and advertisements ). Unsolicited material must include a self-addressed , overnightdelivery return envelope , postage prepaid .
Tulip Media Group and Technology Marketing Toolkit , LLC will not give or rent your name , mailing address , or other contact information to third parties . Magazine subscriptions are complimentary for qualified individuals .

Welcome Back !

I

am very excited about this issue and especially thrilled to announce that we are returning to a print magazine ! We deeply value our relationships with the vendor community , and I want to start this issue with a special thank you to the vendors who supported us at the 2024 Boot Camp this past April . It was our biggest and BEST ever !
We couldn ' t have achieved such success without the unwavering support of the vendor community . If you missed it this year , make sure to talk to us in the fall to ensure your sponsorship . We sell out every year , so don ’ t miss out !
In this issue , we feature a fantastic interview with Rob Rae from Pax8 . Rob shares his insights on achieving success with MSPs and outlines his strategies for bringing even more success to Pax8 under his leadership . Hearing Rob speak is always inspiring , and this is a piece you won ’ t want to miss .
We are also excited to present a fascinating article on David Javaheri , CEO of Direct IT , and TMT ’ s 2022 Better Your Best winner . David discusses how he leveraged a vendor to quickly and easily increase his sales . His story serves as a great roadmap for how an MSP can use a vendor ’ s product to grow their business . Be sure to check it out .
Again , thank you for all your support and the incredible things you do for the channel . I hope you enjoy this edition .
Cheers !

Tonya Gentry

Tonya Gentry GM / Chief Sales Officer – Big Red Media
2 • BIG RED MEDIA | A TMT COMPANY