June-July 2022 Issue #5 MM | Page 174

It is through their rapid growth that we see the true evolution of this quickly emerging male market segment .
Starting from relatively modest routes , MMUK MAN began their journey with a small collection of just eight makeup for men products , which included concealer , foundation , primer , anti-shine powder and bronzer .
Today , the brand boasts a captivating collection of more than 60 luxury male cosmetic products and last year , became available at major fashion label ASOS - proving that men and makeup is no longer an outdated conundrum blurring gender lines , but is instead simply a matter of just good style .
The brand ’ s mission to become a global beauty leader by the end of 2019 looks firmly on track . With their expansion this year alone to more than fifty retailers in 23 countries , MMUK look set to be letters no longer whispered by growingly grooming obsessed men - but instead shouted from the rooftops , as the brand continues to bulldozer the boundaries of beauty .
MMUK MAN founder Alex Dalley exclusively told Attitude : “ The true beauty with the launch of men ’ s makeup lines from the likes of Chanel and Tom Ford are that they are raising awareness and acceptance of male makeup right across the globe .
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