While states across the country are leading initiatives to nurture toy manufacturing ecosystems and develop and market new toy clusters , signalling a significant shift in domestic toy manufacturing , India ' s preferred model is to incentivize global and domestic players to build end-toend , integrated manufacturing facilities .
Kids India Magazine : What is new in this year ’ s edition of Kids India ? What are the highlights of the show ?
Priya Sharma : Over the years , “ Kids India ” has cemented its position as the key meeting point for the toy industry annually . The 8th edition of Kids India is back with a bang and ready for business at a world class venue with stateof-the-art infrastructure .
India ’ s largest international B2B fair for toys , children ’ s products and sports goods is poised to bring on board eminent decision makers at a common networking platform . This edition of Kids India promises :
• Networking opportunities with well-known global brands showcasing a wide array of attractive products . From soft toys , board games , educational and learning toys , outdoor equipment and much more , Kids India has something on offer for all industry groups .
• New innovative entrants presenting cutting edge products and unveiling top toy trends .
• “ Sustainability ” as a focal theme with toy manufacturers presenting environmentally friendly hand-made products using renewable and natural materials .
• Buyers of major chains , independent retailers , distributors , licensors and prominent media representatives searching for the “ toy story ” of the year , congregating at a common platform , combine to make Kids India a must-attend event for all players in the toys and games market .
Kids India Magazine : What tip do you have for the participants of Kids India so that they have a successful participation at the show ?
Priya Sharma : Successful trade show participation begins long before the doors open and continues after the stands are dismantled .
• The stand design at any trade fair represents the face of the company . Plan well in advance for the appropriate booth size and overall aesthetics to make an attractive presentation showcasing the company profile and brand identity .
• Ensure relevant product presentation and sufficient material for display purpose .
• Stand should always be manned by a professional team well-versed in handling of trade enquiries .
• Advertise your attendance at the show by engaging in extensive marketing promotional activities . Create a curated social media engagement plan for increased visibility .
• Pre-plan business appointments and meetings well in advance for productive results and effective time management .
• Invite all your clients to the show , set targets for your sales teams and ensure that your customers visit your stand at the fair .
• Set a schedule for follow-up leads after the fair .
Kids India Magazine : Which are the association supporting Kids India ?
Priya Sharma : Kids India is organised jointly by Spielwarenmesse India Pvt . Ltd ., a wholly owned subsidiary of Spielwarenmesse eG , the organiser of the world ’ s leading toy fair in Nuremberg , and the Indo-German Chamber of Commerce – with the support of the leading industry associations , the Sports Goods Export Promotion Council ( SGEPC ) and The All India Toy Manufacturers ’ Association ( TAITMA ).
Kids India Magazine : What are other concurrent events which a visitors and exhibitors should keep in mind while planning for Kids India ?
Priya Sharma : Insightful conference sessions by eminent speakers , educational workshops , interactive panel discussions and toy awards for the most innovative launches are some of the concurrent events , planned parallel to the exhibition .
Kids India Magazine : What do you wish for fair participants ?
Priya Sharma : A lively personal exchange at the fair , worthwhile discussions , good business prospects and contacts over three days are on the Kids India team ' s wish list for all fair participants .
Priya Sharma Project Head Kids India 2022
Page 4 | Kids India E-Magazine - June 2022