experience things in a very intense way , and this can affect them much more than the average child . Due to this aspect of their personality , they can suffer very intensely . They must improve their emotional intelligence , and luckily parents and educators can support this factor by providing toys from early ages such as Mixed Emotions Wooden Balls by Haba , Building Basics Build & Learn Emotions by Mega Blocks or Emotions Magnetic Game by Janod .
Reaching gifted kids
Building Basics Build & Learn Emotions , Mega Blocks
Even if we are talking about a relatively small niche , parents and educators are getting more aware of the relevance of supporting these children . The fact is that the online research for this concept is growing , and some companies and distributors are starting to take advantage of this factor by classifying some of their toys for gifted children . For instance , nowadays there are already some websites that are created specifically to sell toys for this market .
No doubt , as the relevance of this is a target audience is increasing , so it is the opportunity for toy companies to address products and marketing campaigns to them . Manufacturers will benefit from addressing a not-too-exploited target while gifted children , their parents , and educators will benefit by getting more resources and toys to better understand and support their cognitive , social and emotional skills .
Maria Costa , PhD Head , Children ’ s Research Department AIJU , Spain
Page 20 | Kids India E-Magazine - June 2022