June 2022 Cake! Magazine | Page 54

Here ’ s what happens when you criticize your own work in front of your clients :
You ’ re unintentionally telling people that you ’ re inexperienced and lacking skills ( when you ’ re not )… customers will question your abilities and wonder if it was a good decision to hire you .
If you ’ re unlucky , some clients will wonder why you didn ’ t fix these ‘ faults ’ and assume that you ’ re giving them a faulty product . Don ’ t be surprised if they ask for a partial refund .
It ’ s a mood killer . People are excited to see their cake for the first time , but instead they ’ re met with negativity upon the big reveal . It totally kills the happy vibe !
It ’ s time to become more mindful about what you say and how these small interactions are affecting your business . Make your comments positive and centered around your client . Your main focus should be creating a welcoming and positive experience when your customer arrives to pick up their order .
Client says : “ Wow , this looks amazing !”
You should say : “ Thank you ! I ’ m so happy that I could create this cake for your special day ”.
OR
“ Thank you ! Knowing you ’ re a fan of * insert subject here *, I thought you ’ d appreciate this added detail of * fill in blank *”.
When you project confidence about your amazing work , client ’ s will mirror this behavior and remember the positive experience they shared with you ( plus your great cake !).
Project confidence , believe in yourself and celebrate your beautiful cake work with your client !

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