June 2022 Cake! Magazine | Page 53

Cake Chat

Cake Chat with Amber Comadira-Smith from Cake with Amber
Amber shares her cake expertise so you can sweeten-up your cake skills and create amazing cakes with confidence !
ARE YOU UNKNOWINGLY BAD-MOUTHING YOUR CAKES ?
I was participating in a cake decorating class one day , held by a talented local cake decorator . During our session together , she had a customer arrive to pick up a custom cake order .
The cake was impressive - it was a hand-carved , 3D cowboy hat cake . The detail was amazing ! After her customer gave the biggest ‘ wow ’ in utter amazement , this decorator was quick to point out the faults about the colour and shape of the cake .
The customer was very reassuring and stated that everything “ was amazing ” and that she “ didn ’ t notice the faults ”. After the customer left , the cake decorator was relieved and thankful the client appreciated her work .
The whole interaction got me thinking … … and after chatting about the incident with my fellow cake biz friends , it turns out that so many of us insult our own cake work in front of our clients , without even realising !
Are you unknowingly guilty of this ?
“ The colour didn ’ t turn out the right shade of blue , but I feel it ’ s close enough to what you wanted ”.
“ Sorry , there ’ s just a couple of air-bubbles on the cake , but you can barely see them . Just make sure this side of the cake faces the front ”.
“ Do you like it ? I wasn ’ t sure if you ’ d like what I did with the bow …”.
“ The cake may have been over-cooked in the oven . Let me know if it is and I can give you a small refund ”.
We need to stop these type of comments NOW . Trust me , those small ‘ throw-away ’ insults are damaging your reputation ( and you probably don ’ t even realise it ).