June 2021 | Page 27

WHAT RENTERS WANT

Sustainable Apartment Living

Increase your rent and resident retention with sustainable apartment living

When a property can present creative ways to make residents ’ lives easier , it can be a valuable form of relationship-building . Millennials and Gen Zs , in particular , are increasingly energy conscious , so offering an eco-friendly and sustainable apartment living experience can give your property an edge over the competition .

Today ’ s renters have come to expect a level of sustainable features in their apartment home , from on-site recycling to energy-efficient appliances , in addition to more unique features like sustainable landscaping and bike-sharing stations .
According to AMLI ’ s 2020 Sustainable Living Index , 83 percent of renters consider living in a green community as beneficial to their health . Energy-efficient utility savings , smokefree living , and fresh air initiatives are among the top three green features . Plus , due to the COVID-19 pandemic , 71 percent of renters place an increased value on sustainable apartment living , especially considering 41 percent said they will be working from home in 2021 .
From short- and long-term investment returns to increased resident retention , there are many benefits to going green . Some studies even show that occupancy rates can rise up to 23 percent higher for LEED apartments .
Below , we have compiled a few tips to make your property more eco-friendly and potentially add to your bottom line :
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