When was the last time you remembered the excitement of experiencing something for the first time ? There is something magical about first times – they keep us humble , grateful , connected , and alive . Driving a car , holding a baby , riding a roller coaster , that first kiss …. your first apartment .
With more and more potential homeowners getting priced out , millennials still paying student debt , and Gen Z renter presence on the rise , first-time renter demand is higher than ever .
Unlike an experienced renter , the first time renter has no frame of reference for renting . Most likely , they are coming from their parent ’ s basement or dorm straight into some serious adulting . They could be stressing about their budget , finding a roommate , if they need a guarantor , and / or furniture .
Are they a Rock Star Renter or Novice ?
First-Time Renters are tech savvy and rely on ratings & reviews , but are finding that some features / amenities are not as important as they thought post-move in .
• Ask them what research they have done . Provide resources , tips .
• Do not sell a laundry list of amenities . Discover their needs and ask them how they ( or their lovable Chiweenie , Batman ) would use them .
• Detail the benefits of your location ( proximity , transportation , neighborhood , convenience ).
• Help them understand the rental application process . Show empathy & patience .
• Help them understand the lease ( term , deposits , fees , regulations , etc .). Set the expectations .
It ’ s Move in Day ! Sweet !
First Time Renters are beyond PROUD of their special day . A quick search on You Tube yields an array of vloggers detailing everything from getting keys & signing the lease to unboxing & stocking the pantry .
• Post photos of # firsttimerenters across all social channels to celebrate their move-in day .
• Create a First Time Renter Checklist . Pinterest , Apartments . com , Apartment List all have free , printable resources as well .
• Give them a “ First Night ” box with the essentials they will need ( toilet paper , shower liner , toothpaste / brush , popcorn , etc .)
• Leave a welcome message on a statement board ( couples as a very cool gift ).
Be A-OK with DIY !
First Time Renters are “ do-it-yourself-fixer uppers ”. Social sites are teeming with renter friendly hacks on a budget that help first-time renters nearly instantly make their apartment their own .
• Share fun ways for residents to customize their apartments ( non-damaging wall decals , peel & stick backsplash , statement wallpaper , pretty drawer liners , led lights , “ grass ” accent walls , etc .
• Offer decorative accent walls ( paint , shiplap , panel art , etc .)
• Post Amazon & Ikea finds or Pinterest-worthy decorating ideas on your social channels .
Get Techy & Go Social
Gen Z renters are a growing share of today ’ s renters – they love research , Instagram & digital ( RENTCafe . com )
• A reliable internet / WIFI connection is non-negotiable .
• Make the experience of renting a social one with social events for renters .
• Get great at doing business virtually .
• Diversify your tour methods ( virtual / video / in person / self-guided ).
As a Rock Star Leasing Pro , you help determine if your renter has a fab or drab first time experience . Know what rocks their world and you will be certain to do the same .
Anissa Faus is the Director of Training for Mission Rock Residential and the incoming Education Advisory Council ( EAC ) Chair Elect for AAMD . www . aamdhq . org JUNE 2021 TRENDS | 23